EG On The Move And Iceland Partner Up In Forecourt Stores

EG On The Move And Iceland Partner Up In Forecourt Stores

Coming soon to an EG On The Move petrol forecourt near you, Iceland’s biggest brands will be available to purchase. Updates are underway at a number of EG On The Move sites as the company partners with Iceland to introduce new products within ten of its forecourt stores. Frozen products from popular brands such as Harry Ramsden, TGI, Greggs and Myprotein will be introduced, with Iceland’s branded units offering a range of frozen convenience products for customers.

Arif Adam, Convenience Retail Manager, UK at EG On The Move highlights the synergy of the two brands coming together:

"We are thrilled to announce our latest partnership with Iceland - a brand that shares our commitment to excellence and innovation! As we continue to evolve and adapt to the everchanging needs of our customers, we recognise that convenience is more important than ever in today's fast paced world. This collaboration allows us to meet that demand head on, providing a seamless and convenient experience to serve customers even better. At EG On The Move, we’re always striving to improve and enhance the services we offer to our communities. By working with reputable brands that prioritise quality and customer satisfaction, we ensure that you have access to the best products and services available.”

Barnstaple in Devon and Rotherham in South Yorkshire are the first two forecourt stores to launch the Iceland branded concept, with another eight in the pipeline over the next few months.

Justin Addison, International & Partnerships Director at Iceland Foods said:

"We’re proud to be working with EG On the Move to bring Iceland’s much-loved frozen products to even more customers in convenient locations. These 10 new stores are just the start, as we continue to grow our forecourt proposition and reach more people in the places that suit them best.”

Editor’s Notes

About EG On The Move

EG On The Move is a leading petrol forecourt and convenience retailer based in the United Kingdom, operating an extensive network of stores that provide a comprehensive range of products and services, including fuel, foodservice, grocery, and merchandise. The company has carved out a niche in the retail sector by integrating traditional fuel services, including electric vehicle (EV) charging stations, with modern convenience retailing, including food service. https://eg-otm.com/

About Iceland

Iceland Foods is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, including The Food Warehouse locations, together with a multi-award-winning online shopping service.

It prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store purchases.

Iceland was voted the UK’s favourite online grocery service at the Good Housekeeping Awards in 2021 and 2022. The retailer was also named the UK’s Best Online Supermarket in a survey by consumer champion Which? in 2022.

Iceland and The Food Warehouse enjoy exclusive partnerships with a range of leading brands including Blue Dragon, Cathedral City, Greggs, Harry Ramsden’s, Myprotein, Slimming World and TGI Fridays.

Iceland has always been a responsible retailer, operating under its ‘Doing it Right’ ethos. Recognised as the only UK supermarket to rank in The Sunday Times Best Place to Work for 2024, Iceland is dedicated to doing the right thing in its supply chain and in the way it treats its people and customers. Iceland is also committed to minimising its impact on the environment and contributing to the communities where it operates by regenerating high streets, creating jobs, providing outstanding customer service and giving generous support to a range of good causes.

About The Food Warehouse

Founded in 2014, The Food Warehouse is part of Iceland Foods, which operates over 950 stores across Britain, including The Food Warehouse locations. All 190 Food Warehouse stores are large format stores with a car park, providing the value and convenience of a wholesale store without the hassle of membership.

The Food Warehouse is opening new stores up and down the country in retail parks and larger shopping districts. Each store is given a high-quality warehouse style fit out and covers between 10,000 and 25,000 sq. ft. of retail space. The Food Warehouse offers great value, family-favourite products across frozen, chilled, fresh, branded grocery and homeware lines. With big deals, big choice and big packs across many big brands, customers can make great savings with bulk deals where savings are passed directly onto shoppers.